Nearly 84 million hours of live election content was streamed on Tuesday, according to Streamcharts, a Ukraine-based streaming data company. YouTube accounted for 80.6% of those hours, with 60.7 million hours, making it the dominant platform for election coverage.
Peak viewership for political streams on Election Day hit over 9.14 million viewers, with the average number of viewers throughout the day approaching 3.5 million. Audience engagement spiked closer to the end of voting and when the results were finally announced.
While traditional network coverage experienced a significant decline, with 42.3 million viewers watching coverage across 18 networks—down 25% from the previous election—YouTube's viewership numbers indicate a growing shift in where Americans are turning for news.
A recent Pew survey found nearly one-third (32%) of Americans regularly get their news from YouTube, reflecting a notable increase from 23% in 2020, showcasing the platform's rising importance in news consumption.
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