More than 17 years after launching its streaming platform, Netflix remains the 'gold standard' in streaming, credited for its engaging user interface by Disney CEO Bob Iger.
Netflix's obsessive focus on connecting viewers with the right content and building trust in recommendations has set the bar high, with Disney looking to implement similar UI features such as personalized content algorithms.
High subscription churn rates in the streaming industry drive the push for improved UI, as Netflix boasts the lowest churn rate at less than 4%, leading other services to emulate its design strategies.
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