"Yahoo's big AI play is, in many ways, actually a return to the company's roots. Three decades ago, Yahoo was known as "Jerry's guide to the world wide web," and was designed as a sort of all-encompassing portal to help people find good stuff on an increasingly large, hard-to-parse internet. In the early aughts, the rise of web search more or less obviated that whole idea. But now, Yahoo thinks, we've come back around."
"With a new product called Scout, Yahoo is trying to return to being that kind of guide to the web - only this time, with a whole bunch of AI in the mix. Scout, in its early form, is a search portal that will immediately be familiar if you've ever used Perplexity or clicked over to Google's AI Mode. It shows a text box and some suggested queries."
Yahoo is returning to its portal roots by launching Scout, a search product that blends AI with traditional search. Scout provides a text box with suggested queries and returns AI-generated answers. The interface resembles Perplexity and Google's AI Mode, positioning Scout as a familiar AI-enabled search portal. Scout currently appears as a tab within Yahoo Search, a standalone web app, and a core feature of the new Yahoo Search mobile app. Yahoo emphasizes that its search engine remains the third-most-popular in the US, using Scout as a way to guide users to relevant content on an increasingly complex web.
Read at The Verge
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