The NARB panel concluded that 10G expressly communicates at a minimum that users of the Xfinity network will experience significantly faster speeds than are available on 5G networks, but this express claim is not supported.
Comcast strongly disagrees with NARB's analysis and approach, yet has agreed to remove '10G' from its marketing, reflecting a shift in response to misleading terminology.
10G, which stands for 10 gigabits per second, indicates symmetrical speeds promising equal upload and download rates, a major distinction from traditional cable internet.
Cable providers using 10G aim to compete with fiber internet speeds, but the reality is that achieving 10 gigabit-per-second speeds is still a considerable ways off.
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