Apple's ambition to extend its iPhone’s influence into vehicles through next-generation CarPlay faces hesitancy from automakers wary of ceding design control over their infotainment systems.
Mercedes-Benz's CEO strongly denied giving Apple complete control over their vehicle interfaces, emphasizing that the responsibility for design must remain with the automaker.
With commitments from only a few luxury brands, Apple must navigate the complex relationships with various automakers to realize its vision for CarPlay.
At WWDC, Apple attempted to address automakers' concerns by clarifying that they would retain some design control over the new CarPlay interfaces.
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