Warner Bros. Discovery's new deal with Charter may help it retain cable channels while offering a free version of Max, showing the pressures in the pay-TV market.
In an unexpected move, WBD has agreed to provide an ad-supported version of its Max service for free to millions of Charter subscribers as part of a broader deal.
This deal underscores the challenges facing WBD, as they negotiate to keep valuable cable channels on Charter while dealing with dwindling rights for major sports programming.
Despite the seemingly desperate measures, the deal reveals a strategy for WBD to adapt to a changing pay-TV landscape while trying to hold onto subscriber bases.
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