VSCO lays off 24 staff as its consumer business suffers | TechCrunch
Briefly

VSCO lays off 24 staff as its consumer business suffers | TechCrunch
""Last week, VSCO said goodbye to 24 employees as a result of a company restructure [sic],""
""Valued members across all departments were impacted. Every person leaving has contributed meaningfully to VSCO and our mission, and we are deeply grateful for their impact. The company is restructuring and adjusting internal operations to be more efficient and effective in delivering long-term success and value for photographers.""
""To succeed over the next 5 years, we need to operate as an AI-native company, taking bold but focused bets and strengthening the foundation we've built through our Pro business, AI Lab, TFP, and Sites,""
VSCO reduced headcount by 24 employees as part of a restructure to concentrate on tools for professional photographers. The consumer business declined more than expected and several new growth initiatives underperformed. The company remained EBITDA-positive for three of the past four years. The core app is installed on more U.S. devices than Reddit. Layoffs affected marketing, tech, and program management teams. The company plans to operate as an AI-native business, build an AI-powered editor and assistant, redesign public Photo Galleries, increase brand awareness, and expand Pro business, AI Lab, TFP, Sites, and its photographer marketplace.
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