"This week in search, we covered an update on the Google December 2025 core update. Google Search traffic to news publishers continues to vanish, but there is Google Discover. A report shows Google has deleted a ton of local reviews in 2025. Bing posted an excellent blog post on duplicate and similar content and how it impacts SEO and AI Search. Google said make sure to pick a reasonable site name to rank for. Google expanded ads in AI Overviews in more countries."
"Google Ads MCC accounts now see channel performance reporting. Google Ads dropped the active visitors to 100, from 1,000 for the Search Network. Google Ads has a bug with dynamic remarketing tracking. Google Ads Advisor suggestions are showing in the Google Ads reporting. Google Ads added Maps to the channel options for Demand Gen. Google is testing a learn more link after the Google Ads text."
Google released a December 2025 core update and search traffic to news publishers continued to decline while Google Discover remained a traffic source. A report found Google deleted a large number of local reviews during 2025. Bing published guidance on duplicate and similar content and its effects on SEO and AI Search. Google advised choosing reasonable site names for ranking and expanded ads in AI Overviews to more countries. Google Ads introduced channel performance reporting in MCC accounts, lowered the Search Network active visitors threshold to 100, and showed Advisor suggestions in reporting, while reporting a dynamic remarketing tracking bug. Google faced legal action for search scraping and shifted timelines for Gemini replacing Assistant.
Read at Search Engine Roundtable
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