Starting Wednesday, passengers will have their account information checked against third-party databases or have the option to upload an ID. Once verified, they will receive a blue 'Verified' rider badge, visible to drivers right on the trip request. This aims to enhance safety and give drivers more information about who is getting in their car, making the ride-hailing experience safer and more reliable for everyone involved.
Uber is also targeting passenger behavior more directly by sending warnings to rude customers. Drivers already possess the ability to block and un-match with riders who have given them one star ratings, which enhances overall accountability for both drivers and riders in the platform's ecosystem. This way, the company aims to foster a more respectful interaction between users.
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