Uber Technologies is set to intensify its efforts in South Korea, aiming for significant growth to compete with Kakao Mobility, currently the dominant ride-hailing service.
Kakao Mobility, with over 23 million registered users and a staggering 98% market share, presents a substantial challenge for Uber's expansion plans in South Korea.
Uber's strategy to expand partnerships with local tech companies mirrors its approach in other markets, and highlights its aim to enhance service and driver availability.
Kakao Mobility faced a $20 million fine from South Korea's Fair Trade Commission in February 2023 for manipulating algorithms, showcasing the regulatory tensions in the market.
[
Collection
]
[
|
...
]