The Kelce brothers stated, "We love this show, and the fanbase that has grown with us over the last two seasons. We are going to create some groundbreaking moments together through this partnership." This reflects their excitement and commitment to innovate through their Amazon deal.
Launched in 2022, 'New Heights' has become particularly popular since Travis Kelce began dating Taylor Swift, leading to significant growth in listener engagement and podcast viewership.
With this deal being worth over $100 million, it illustrates the ongoing trend in the podcast industry where top shows continue to attract substantial financial backing despite broader market challenges.
The agreement not only extends ad rights and global distribution for the show but also allows Amazon to create and market merchandise related to the podcast, thus expanding its brand presence.
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