Tim Cook's total compensation rose to $74.6 million in 2024, up 18% from 2023, primarily driven by stock awards and non-equity incentives.
Apple's performance, with net sales increasing 2% to $391 billion and operating income rising 8% to $123.2 billion, underpinned Cook's pay rise.
Despite a decline from the near $100 million compensation in 2022, Cook's earnings reflect Apple’s size, market success, and strong financial returns to shareholders.
With Apple’s market cap at $3 trillion and exceeding one billion service subscribers, its value continues to lend weight to Cook's compensation structure.
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