Rimowa, renowned for its aluminum luggage starting at $1,430, has become a status symbol, seen frequently in business-class cabins and owned by celebrities.
John Baptist shares that the influence of HBO's 'Entourage' was pivotal in his decision to move to Los Angeles and invest in multiple Rimowa suitcases.
The allure of Rimowa's sturdy and stylish luggage reflects a significant market positioning as a luxury item, embodying both functionality and status.
Despite being a smaller player in LVMH's vast portfolio, Rimowa has gained traction as one of the fastest-growing brands, appealing to modern luxury consumers.
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