In recent months, movie theaters have tapped into a vibrant market for collectible popcorn buckets, offering unique designs to attract fans and boost revenue.
With industry figures showing box office revenue still struggling to match pre-pandemic levels, theaters are leaning into collectible concession vessels as a potential game changer.
Rod Mason notes that the Dune: Part Two bucket highlights how wacky designs can entice moviegoers and create a more appealing cinematic experience.
The rise of collectible concession vessels reflects shifting consumer habits in the wake of the pandemic and the ongoing competition from streaming services.
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