The Microsoft 365 Copilot launch was a total disaster
Briefly

Microsoft has faced severe criticism after raising the price of its Microsoft 365 Copilot by 30%. The marketing strategy has been called into question, especially given the overwhelmingly negative customer sentiment highlighted in online forums. Many feel that Microsoft did not adequately consult customers or consider a more gradual approach to pricing, akin to what competitors like Netflix have done. The backlash reflects broader concerns about trust and user acceptance when it comes to AI-driven pricing models.
Microsoft's attempt to raise the price of Microsoft 365 Copilot by 30% drew significant backlash, highlighting the miscalculation in how to effectively introduce new pricing strategies.
Many customers express frustration over the abrupt pricing increase, indicating a lack of communication and consideration for their viewpoints in Microsoft's rollout strategy.
Read at ZDNET
[
|
]