Over the last couple years, dating app companies like The Match Group and Bumble have learned that, like love, their business is a battlefield. Their stock prices are on the rocks. Their investors are heartbroken. They're getting ghosted by users and failing to woo Gen Z.
But there's an awkward tension at the heart of the dating app business model. They are for-profit tech companies that want to attract as many users as possible and inevitably make money from them. But, at the same time, true success for their users at least for the large population looking for more than just hookups means that they find love and get off the apps. For each successful match, the dating app loses not just one, but two customers! Call it the dating app paradox: dating apps are supposed to be matching lovebirds together, but once they do, the lovebirds fly away and take their money with them.
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