The study revealed that major supermarket chains like Boots and Superdrug manipulate product prices before applying loyalty discounts, creating the illusion of greater savings.
In particular, Which? highlighted that 16% of Superdrug products were at their non-loyalty price for less than half the time, raising concerns about pricing transparency.
A striking example showed Boots increasing an electric toothbrush price from $150 to $400, then reverting to $150 under a loyalty price just two weeks later.
While loyalty discounts can seem significant, the report urges consumers to question their genuineness, indicating that savings may still be less competitive than at other stores.
[
Collection
]
[
|
...
]