"For the record, Apple is 'evaluating' the idea of an Apple-branded set, but Gurman doesn’t think there’s a meaningful chance that this happens."
"TV sets are cheap, low-margin commodities, which is why current manufacturers are looking for additional revenue streams like ads and apps."
"Gurman thinks Apple will roll out an 'AI wall tablet' for controlling smart devices rather than a traditional TV set."
"We’ve been hearing about Apple’s ambitions to build a TV for a long time, but they didn’t make sense then and they definitely don’t now."
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