Tesla has initiated recruitment efforts in India, looking to fill various positions, including a store manager and service technicians, as the company considers establishing its presence in the country. This development follows Tesla CEO Elon Musk's meeting with Indian Prime Minister Narendra Modi. With India being the world's third-largest automotive market and the government's aim for electric vehicles to represent 30% of new car sales by 2030, Tesla sees growth potential. However, significant obstacles exist, including price competitiveness and established local competitors like Tata Motors.
Tesla's current pricing starting at approximately $40,000 for the Model 3 far exceeds the affordability threshold of the Indian market, where 80% of cars sold are priced below $15,000.
Modi's government has big plans for battery-powered vehicles: They want electric cars to account for 30% of the country's new car sales by 2030.
India could also serve as a car export hub for the region, but significant challenges remain, including the competition from entrenched local companies like Tata Motors.
Developing a cost-competitive model, potentially under $30,000, will be essential for Tesla to succeed in the Indian market.
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