The rollout of video in Chat comes two months after the newsletter platform brought videos to Notes, its X/Twitter copycat that lets users share short-form content.
Substack continues to add features that put it in close competition with social media platforms, allowing newsletter creators to engage with subscribers through videos.
Substack provides the option to add captions, put videos behind a paywall, and notify subscribers via email and push notifications, broadening its appeal to various creators.
Subscribers can soon send video replies, expanding the interactive possibilities within Substack's platform for enhanced engagement.
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