The airline has started surveying its customers on the possibility of charging some flyers for checked bags as it confronts growing pressure.
The hedge fund demands a faster transition to new customer policies and a revamp of top management, challenging Southwest's traditional practices.
Southwest's reevaluation of its baggage policy comes at a time when it is also introducing assigned seating and premium options for customers.
As Southwest Airlines considers these changes, the industry moves towards profitability through alternatives that may alter long-standing customer expectations.
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