Microsoft's Edge browser has seen significant growth, surpassing 30% market share in the US on Windows and gaining market share for 15 consecutive quarters. CEO Satya Nadella attributed this success to improved advertising rates and a shift in advertiser perception, viewing Microsoft's network as crucial for optimizing ROI. Furthermore, search and news advertising revenue have increased substantially, driven by partnerships and expansion, indicating a robust upward trend for Edge and Bing. These factors reflect a systematic shift in the competitive landscape of web browsers and search engines.
Edge surpassed 30% market share in the US on Windows and has taken share for 15 consecutive quarters.
The investments we have made in improving our ad rates are paying off and advertisers increasingly see our network as an essential platform to optimize [return on investment].
Search and News advertising revenue ex-TAC increased 21% and 20% in constant currency, ahead of expectations driven by usage from a third-party partnership.
Growth continues to be driven by rate expansion and healthy volume growth in both Edge and Bing.
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