"The move gives Snapchat's community of nearly 1 billion monthly active users a new way to ask questions, explore topics they care about, and learn about the world, the company said. Starting in early 2026, Perplexity will appear in the popular Chat interface for Snapchatters globally. Through this integration, Perplexity's AI-powered answer engine will let Snapchatters ask questions and get clear, conversational answers drawn from verifiable sources, all within Snapchat."
""Our goal is to make AI more personal, social, and fun - woven into the fabric of your friendships, Snaps, and conversations," said Snap CEO Evan Spiegel. "This partnership reflects our shared vision for the power of AI to enhance discovery and connection on Snapchat, and we look forward to collaborating with more innovative partners in the future." "Perplexity's mission is to support the world's curiosity," said Aravind Srinivas, Perplexity CEO."
Snap's stock surged 25% after market close on news of a partnership with Perplexity, later settling up about 15% at $8.45. Perplexity will pay Snap $400 million over one year in a mix of cash and equity, and partnership revenue is expected to begin contributing in 2026. Starting in early 2026, Perplexity will be integrated into Snapchat's Chat interface, offering nearly 1 billion monthly users a way to ask questions and receive clear, conversational answers drawn from verifiable sources. Perplexity will join Snapchat's existing My AI as an answer engine, while Snap positions Snapchat as a platform for leading AI companies.
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