The International Data Corporation (IDC) has forecasted a 2.3% growth in the smartphone market for 2025, expecting 1.26 billion units in shipments. This follows a significant recovery from two years of decline. The U.S. market is projected to grow by 3.3% despite new tariffs on Chinese imports. Factors such as an aging smartphone base, installment purchase plans, and trade-ins are mitigating tariff impacts. Strong demand growth in the Android market, alongside targeted subsidies in China, is expected to outperform iOS growth, contributing to overall market improvement.
"The ongoing rollout of 5G technology and the increasing adoption of high-performance smartphones are set to create new opportunities in the industry."
'An aging installed base ready for renewal will positively impact shipments for the year,' noted IDC's research director.
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