Most automakers are struggling with subscription services, attempting to charge for existing features, but Rivian’s Connect+ offers a glimpse of a better future.
Automakers are being met with backlash for paywalling features that are already installed in vehicles, indicating a severe disconnect with customer expectations.
Volvo's CTO acknowledges that customers are unlikely to pay for features that are already present in cars, highlighting the challenge with such subscription models.
Rivian’s new software integration suggests a shift from traditional automotive revenue models, aiming to provide more value to users instead of nickel-and-diming.
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