According to analytics company Similarweb, Reddit's traffic was up by nearly 40 percent year over year in May.
Steve Paine from SEO company Sistrix highlighted Reddit's unprecedented growth in search visibility, unmatched in the last five years.
Google's recent search algorithm update aims to prioritize 'helpful content' from discussion forums like Reddit, increasing its presence in search results.
Google Search Liaison Danny Sullivan acknowledges Reddit's increased visibility, attributing it to providing content users are actively seeking.
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