Paramount hires a former Google exec as its head of consumer AI. Read the memo about its tech ambitions.
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Paramount hires a former Google exec as its head of consumer AI. Read the memo about its tech ambitions.
"Barak Turovsky, who oversaw Google's AI language product for seven years, is joining David Ellison's company as the head of consumer AI, product chief Dane Glasgow told tech staffers on Monday afternoon."
"Hiring Turovsky will help Paramount "supercharge" the company's transformation as it uses AI to "meaningfully drive" growth, Glasgow told employees in an email, which was obtained by Business Insider."
"Turovsky "will be responsible for growing our AI / ML team," which will "explore ways to leverage AI" across its streaming business, headlined by Paramount+ and free streamer Pluto TV, Glasgow said."
"Glasgow then listed the ways AI could help its streamers: Personalization Content discovery Platform intelligence Consumer engagement Monetization capabilities"
Barak Turovsky, formerly overseeing Google’s AI language product for seven years, joined Paramount Skydance as head of consumer AI. He previously worked at General Motors and held roles at Cisco, PayPal, SAP, and IBM. Paramount Skydance hired him to supercharge its transformation by using AI to drive growth. He will grow the AI/ML team and explore ways to leverage AI across the streaming business, including Paramount+ and Pluto TV. AI initiatives include personalization, content discovery, platform intelligence, consumer engagement, and monetization capabilities. Paramount is also adding consumer-facing features such as a short-form video feed and developing interactive tools like shopping and sports stats experiences, along with plans for video podcasts on Paramount+.
Read at www.businessinsider.com
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