Alphabet's explosive growth in Google Cloud is overshadowing the challenges it's facing in Google Search and YouTube, particularly as ad revenue slows and competition intensifies.
The diminishing user experience due to excessive advertising is contributing to a decline in ad revenue growth, evidenced by two consecutive quarters of decreasing sales.
Google Cloud's remarkable growth of 35% year-over-year, reaching $11.4 billion, highlights a significant shift towards cloud services amidst declining ad revenues.
As competition for ad dollars grows, with Amazon and Microsoft posing significant threats, Alphabet needs to reassess its heavy reliance on advertising revenue.
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