Netflix is in discussions to stream live versions of 'Hot Ones', significantly expanding its live programming lineup and attracting a broader audience base.
With 'Hot Ones', Netflix aims to leverage the show's massive popularity, having drawn millions of viewers, including celebrity guests like Ryan Reynolds and Ariana Grande.
Attempting to innovate in live content, Netflix experiments with formats like golf matches and cooking shows, preparing for bigger events such as NFL games.
Despite previous struggles with on-demand talk shows, Netflix's move toward live content with established popular shows could create new revenue opportunities.
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