What they're doing is, you think you're getting a huge deal, but it was actually, in fact, always that price, and Amazon has become a master at understanding consumer psychology where you think it's 50% off... But if we're comparing for Amazon Prime Day, you aren't saving anything.
If you are saving, it's a very nominal amount. They will slowly mark it up, put it [on] a red 'Prime Day' sale... even though it's pretty much the same price as it always was.
Prime Day is such a scam this year.
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