Minute-Long Soap Operas Are Here. Is America Ready?
Briefly

Short-form content made for phones is gaining popularity as a new way of storytelling. Producers are realizing the potential for profitability and are creating cookie-cutter content aimed at specific demographics, such as women.
Since last summer, she has produced two short-form features and is working on four more for several apps that are creating cookie-cutter content aimed at women.
ReelShort is a leading player in this genre, offering melodramatic content in minute-long, vertically shot episodes. Their app aims to bring this successful formula established abroad to the United States, targeting millions of people with their short-form content.
The biggest player in this new genre is ReelShort, an app that offers melodramatic content in minute-long, vertically shot episodes and is hoping to bring a successful formula established abroad to the United States by hooking millions of people on its short-form content.
Read at www.nytimes.com
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