We're going to start by bringing our own first-party portfolio to [the Xbox mobile store], so you're going to see games like Candy Crush show up in that experience, games like Minecraft. We're going to start on the web, and we're doing that because that really allows us to have it be an experience that's accessible across all devices, all countries, no matter what and independent of the policies of closed ecosystem stores.
Microsoft first hinted at a 'next-generation store' in early 2022... 'We want to be in a position to offer Xbox and content from both us and our third-party partners across any screen where somebody would want to play,' said Microsoft's Head of Gaming Partnerships, Sarah Bond.
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