Microsoft's new strategy focuses on making every device—be it a TV, computer, or phone—part of the Xbox ecosystem, aiming for wider accessibility and profits.
Microsoft CEO Satya Nadella emphasized that the aim is to redefine the Xbox experience, stating, 'Let's take that joy of gaming everywhere,' focusing on cross-platform integration.
The decision to decouple Xbox games from hardware, as admitted by Microsoft Gaming CEO Phil Spencer after losing ground to Sony, marks a strategic shift towards broader gaming accessibility.
Existing Xbox fans are concerned, with the pivot raising questions whether streaming games will enhance their experience versus devices they already own for traditional gaming.
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