Microsoft has announced the impending closure of its London "experience center", which has been operating for nearly six years. Originally opened as a flagship store in July 2019, it quickly transitioned to an experience center following the onset of the pandemic. Located in a historically rich building, the space had been used for product showcases, business meetings, and partner events. This decision reflects a broader shift in Microsoft's strategy towards emphasizing digital over physical retail presence.
Microsoft is shutting down its UK experience center in London to better align with its focus on digital growth.
The store opened in July 2019 and quickly transitioned to an experience center after the pandemic began.
Microsoft transformed the London flagship store into a venue for business meetings and partner events, showcasing its products.
After nearly six years of operation, the London experience center will close next month, indicating a shift in strategy.
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