At Microsoft's annual shareholders meeting, CEO Satya Nadella emphasized the company's shift towards a multiplatform strategy for Xbox games, stating that players should enjoy games on their preferred device.
Nadella remarked on the historical significance of gaming at Microsoft, recalling how "Flight Simulator launched before Windows or Office," showcasing the long-standing passion for gaming within the company.
The core idea of the campaign, "This is an Xbox," is to redefine what it means to be an Xbox fan, emphasizing accessibility across various devices beyond just the console.
Nadella expressed strong confidence in their gaming strategy, noting that Microsoft aims to capitalize on gaming's growth as a dominant form of entertainment.
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