Meta's investments in AI and advanced advertising systems have begun to yield positive results, with the company reporting a significant revenue increase of 19% in the third quarter.
Despite a notable profit growth of 35%, Meta is committed to continuing its extensive spending in future technologies, which includes infrastructure for AI and the metaverse.
The company's profits grew to $15.7 billion, driven heavily by enhancements in advertisement targeting and user engagement, showcasing the strength of its digital advertising sector.
Meta has raised its annual spending forecast to up to $40 billion to support further investments in computing infrastructure, underscoring its long-term commitment despite short-term market fluctuations.
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