Meta Platforms Inc. is implementing facial recognition technology to combat scams using celebrity images in ads, ensuring only legitimate content reaches users.
The use of facial recognition will help Meta verify ads against celebrity accounts, blocking scam content that tries to mislead users into clicking.
Facial recognition also aids users locked out of accounts by allowing them to submit video selfies for identity verification—improving access while prioritizing privacy.
Following previous automated errors where legitimate accounts were inadvertently blocked, Meta emphasizes a new method that swiftly manages user access while maintaining data protection.
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