Last month at the World Economic Forum in Davos, Switzerland, Nick Clegg, president of global affairs at Meta, called a nascent effort to detect artificially generated content the most urgent task facing the tech industry today.
While this is not a perfect answer, we did not want to let perfect be the enemy of the good, Mr. Clegg said in an interview. He added that he hoped this effort would be a rallying cry for companies across the industry to adopt standards for detecting and signaling that content was artificial so that it would be simpler for all of them to recognize it.
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