Lyft's new price lock feature aims to tackle ride cost unpredictability by capping ride prices, even during peak hours, for a monthly fee of just $3.
While Lyft predicts that commuters will take 40 percent more rides with this new feature, it's worth noting the company itself sets the original ride prices.
Despite the positive outlook for the price lock tool, details on its capping mechanism are scant, leaving potential users with questions about its effectiveness during varying times.
Lyft's promotional effort will offer free rides to 100 customers starting new jobs, raising questions about the overall generosity of the company's new initiative.
[
Collection
]
[
|
...
]