"There are bigger, better-known tech brands than Logitech, but few have ever rivaled its quiet but pervasive impact on how people engage with the digital world. Headquartered in Lausanne, Switzerland, but with equally deep roots in Silicon Valley, the 44-year-old company helped to popularize once-unfamiliar devices such as computer mice and webcams. Those are still two of its marquee product lines."
"But Logitech also makes a dizzying array of other accoutrements for personal and business computing, including keyboards, headphones, speakers, microphones, videoconferencing equipment, tablet accessories, gaming controllers, and more. Despite playing in a variety of categories that are prone to commoditization, it has a genuinely impressive record of standing out by prioritizing design. Hanneke Faber joined Logitech as CEO in December 2023 after a long career at global giants such as Unilever and Procter & Gamble,"
Logitech is a 44-year-old Swiss-headquartered technology company with deep Silicon Valley roots that popularized devices such as computer mice and webcams. Product lines include keyboards, headphones, speakers, microphones, videoconferencing equipment, tablet accessories, gaming controllers, and more. The company emphasizes design to differentiate in commoditized categories. Hanneke Faber became CEO in December 2023 after leadership roles at Unilever and Procter & Gamble. Logitech reported quarterly results on October 28 showing AI-infused products aided in exceeding expectations. Logitech manufactures a product roughly every five seconds and faces international-scale challenges from tariffs imposed by the Trump administration.
Read at Fast Company
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