Judge to hear arguments on whether Google's advertising tech constitutes a monopoly
Briefly

from MyNorthwest.com4 months ago
The Justice Department claims that Google effectively maintains a monopoly in open-web display advertising, impacting both publishers and advertisers, rather than focusing on serving their needs.
MyNorthwest.comhttps://mynorthwest.com/4013180/judge-to-hear-arguments-on-whether-googles-advertising-tech-constitutes-a-monopoly/?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Google's technology, including DoubleClick and Google Ads, dominates the online advertising market, facilitating nearly instantaneous auctions with its AdExchange.
MyNorthwest.comhttps://mynorthwest.com/4013180/judge-to-hear-arguments-on-whether-googles-advertising-tech-constitutes-a-monopoly/?utm_source=flipboard&utm_content=topic%2Fdigitalmarketing
Read at MyNorthwest.com
#google #monopoly #online-advertising #us-department-of-justice #regulatory-challenges
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