"Mosseri said Instagram needs to adapt to changing user habits, noting that more people now watch videos on their TVs. He acknowledged that not developing a TV app earlier was a missed opportunity, adding that Instagram now aims to deliver a strong presence across all major devices. He added that if people are watching more on TV, then the company needs to be there too."
"This possible TV app would let Instagram compete directly with YouTube, which has long led TV-based video streaming with its dedicated app. By bringing Reels and other videos to TVs, Meta hopes to boost viewer engagement and create more ad opportunities. Notably, Instagram, with 3 billion monthly users, has evolved from a photo-sharing app to focus on messaging, Stories, and Reels."
Meta is exploring a dedicated TV app for Instagram to place Reels and other videos on living room screens. The company plans to adapt to shifting user habits as more people watch video on TVs and seeks a presence across major devices. A TV app would let Instagram compete directly with YouTube, potentially boosting viewer engagement and ad opportunities. Instagram has around 3 billion monthly users and has shifted from photo-sharing toward messaging, Stories, and Reels. Success will depend on usability, partnerships, ad performance, and technical solutions for presenting vertical videos on televisions. Competition with TikTok remains significant.
Read at TipRanks Financial
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