"There's no other market of the size which still has about 50 percent penetration, about half a billion people without a smartphone. So there's a lot of room for growth," says Navkendar Singh, IDC India's associate vice president of devices research. The potential for smartphone adoption in India is enormous, especially as other markets have reached higher penetration rates, signaling an opportunity for substantial growth.
"India is not a multi-device market," Singh adds. "People don't buy a laptop, a tablet, and a phone. A phone remains, for 700 million people, the first and the only device with which they access the internet, compared to about 220 million PC users in India, including corporate PCs." This highlights the fundamental difference in user behavior in India compared to the West, where multi-device ownership is more common.
Collection
[
|
...
]