Amazon is evolving its shopping experience by introducing a new feature that allows users to find products not available directly through its platform. Instead, users will be redirected to the brand's website to complete their purchases. This beta feature, announced by Amazon's VP of search, aims to streamline the shopping process within the app. Furthermore, it could also generate revenue through referral commissions, intensifying competition with Google Shopping by offering a convenient alternative for customers who frequently use Amazon for their shopping needs.
"We're always experimenting with new ways to make it easier for customers to find products they want and need when they search in the Amazon Shopping app," said Rajiv Mehta, Amazon's VP of search and conversational shopping.
This experience, being introduced as a beta on the Amazon app, aims to connect customers to products that aren't sold on Amazon's site, enhancing search functionality.
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