"LG's drive into automotive accelerated in January 2024, when it announced it was finessing its transition to a smart life services company, with a particular emphasis on taking advantage of mainstream artificial intelligence (AI) and "affectionate intelligence" to deliver unique experiences across a range of industries outside of its traditional home electronics domain. Automotive was cited as a key target area. The firm used the CES 2024 show to introduce a cross-domain platform integrating advanced driver assistance system (ADAS), automated driving (AD) and in-vehicle infotainment (IVI) technologies."
"A year ago, LG announced it was working with global mobility tech company Magna to deliver "differentiated user experiences" in the vehicle cabin, building a cross-domain cockpit computing system into a single system on chip, representing what it said was a "flexible and cost-effective solution" for OEMs. The single electronic module supports multiple IVI systems and ADAS/AD domain integration, and i"
LG is expanding its business into automotive through partnerships and platform development to transform vehicles into dynamic software-driven experience hubs. Collaborations with Xbox and Zoom aim to integrate entertainment and collaboration into cars, enabling vehicles to serve as an extension of the workplace. LG accelerated its push in January 2024 by repositioning toward smart life services focused on mainstream AI and "affectionate intelligence" to deliver cross-industry experiences. The company introduced a cross-domain platform that integrates ADAS, automated driving and IVI. A partnership with Magna produced a single system-on-chip cockpit computing module to support multiple IVI systems and ADAS/AD integration.
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