Judge Amit Mehta previously ruled that Google monopolized the open-web digital advertising market and reaffirmed that finding. A final remedies ruling is expected imminently and could arrive within days or weeks. The DOJ has proposed a broad set of remedies, including the possibility of forcing Google to divest Chrome and barring development of a new browser for five years. Google offered narrower relief, proposing an end to non-exclusive browser agreements while retaining revenue-sharing with browser developers. Market analysts warn an adverse remedy could weigh on Alphabet stock and influence international regulators. Legal experts consider full divestiture unlikely.
What Judge Mehta decides could materially shape Google's future-and the way millions of people use the web-given Chrome commands two-thirds of the browser market. What Judge Mehta decides could materially shape Google's future-and the way millions of people use the web-given Chrome commands two-thirds of the browser market. "The potential for an adverse remedy ruling in the case has been an overhang on Alphabet stock and could negatively impact the Street's perception of Alphabet's terminal value,"
One potential remedy the DOJ has floated is forcing Google to divest from Chrome and barring it from developing another browser for five years. The looming threat has even spurred interest from suitors such as Perplexity, whose $34.5 billion bid Fast Company's Mark Sullivan described as "more stunt than strategy." Legal experts, however, view this as the least likely outcome.
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