Google has initiated a small experiment with blue verified checkmarks next to official site links to help users identify legitimate businesses, such as Microsoft and Amazon.
The feature is not universally available yet, as it is in testing, with specific businesses indicated as trustworthy based on Google's signals.
A Google representative highlighted that while the blue checkmark aims to aid customers in recognizing reliable companies, it does not guarantee the quality of their goods or services.
The concept aligns with Google's Brand Indicators for Message Identification (BIMI), previously applied to Gmail, but is uniquely adapted for enhancing trust in Google Search.
Collection
[
|
...
]