Google faces antitrust deja vu as US seeks to break up its digital advertising business | Fortune
Briefly

Google faces antitrust deja vu as US seeks to break up its digital advertising business | Fortune
"The trial that opened Monday in an Alexandria, Virginia, federal court revolves around the harmful conduct that resulted in U.S. District Judge Leonie Brinkema declaring parts of Google's digital advertising technology to be an illegal monopoly. The judge found that Google has been engaging in behavior that stifles competition to the detriment of online publishers that depend on the system for revenue."
"Google and the Justice Department will spend the next two weeks in court presenting evidence in a "remedy" trial that will culminate in Brinkema issuing a ruling on how to restore fair market conditions. "The purpose of a remedy is doing what is necessary to restore competition," said Julia Tarver Wood in an opening statement for the DOJ's antitrust division. Wood said that the Google is manipulating the market in a way that is antithetical to free market competition."
A remedy trial opened in Alexandria, Virginia to address conduct that led a judge to declare parts of Google's digital advertising technology an illegal monopoly. The judge found Google engaged in practices that stifle competition and harm online publishers reliant on ad revenue. The Justice Department seeks remedies to restore competitive conditions and alleges Google manipulates the market through computer code and algorithms. Google argues the proposed remedies are reckless and radical and plans to appeal the earlier monopoly finding after the remedy is determined. The case, filed in 2023, threatens a 17-year ad network that supplies major revenue and supports thousands of websites.
Read at Fortune
Unable to calculate read time
[
|
]