"The reality of an internet company is progress never stops. And if you're going to be hampered, where maybe you're fighting with one hand tied behind your back, it becomes a very difficult prospect to move as quickly as you'd like, and maybe as you need to" - Mark Shmulik, Bernstein senior analyst.
"The ruling found that Google used its dominance in text ads to charge 'supra-competitive prices,' or prices above what would be sustainable in a competitive market, which allowed it to earn 'monopoly profits' on text ads."
"All told, the mounting tab for the tech giant could exceed $100 billion... which could reportedly include breaking up the business, Google could also face multiple class action lawsuits from advertisers seeking monetary penalties."
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