The Justice Department, joined by a coalition of states, argues that Google maintains a monopoly over technology connecting advertisers and publishers, controlling both buy and sell sides.
Julia Tarver Wood, representing the DOJ, stated, 'One monopoly is bad enough. But a trifecta of monopolies is what we have here,' emphasizing the extent of Google's market control.
Google's attorney, Karen Dunn, argued the case reflects outdated internet dynamics, asserting that any punitive measures would ultimately empower other major tech players, rather than protect small businesses.
Dunn criticized the government's approach as a 'time capsule' view, suggesting that it overlooks the current landscape dominated by social media and streaming, which shifts advertiser preferences.
Collection
[
|
...
]